Unlocking new opportunities & revenue
In our highly-connected phygital world, Ideation Studio thinks boldly and implements swiftly for brands — drawing out the best outcomes, and tapping on our dynamic network of partners.
As a boutique business consultancy, we bring agility to brands seeking new opportunities and revenue streams, delivering support from strategy through to implementation and sales.
Ideation Studio is always on the lookout for new engagement platforms and breakthrough formats that deliver real impact.
We ideate end-to-end, data-driven solutions across all media channels—from tried-and-tested formats to emerging platforms—to help brands connect differently. Our expertise includes OOH advertising, retail media and retail Out Of Home (rOOH), new media, marketing strategy, and creative execution.

Spotlight
International Women’s Day 2025
International Women’s Festival
We produce experiences that inspire participation and purpose. The International Women’s Festival (IWFest) marked our debut as Festival Producer — blending creativity, partnerships, and storytelling to uplift communities. The festival brought together brands, creators, and changemakers in a shared celebration of empowerment, collaboration, and the drive to Accelerate Action.

Fairprice
Store of Tomorrow
We partnered with FairPrice to bring to life its first-ever Omni Store at FairPrice Finest, Punggol Digital District (PDD) — a digital-first retail concept built around the Digital “Endless Aisle” ShopBeyond experience to deliver a seamless hybrid journey that integrates online and in-store shopping. Ideation Studio shaped the spatial design and customer flow to showcase connected living, featuring smart home solutions, lifestyle tech, and mobile devices. In collaboration with Singtel as presenting partner, we co-curated a space where technology and lifestyle converge.
Our Partners





Our Team
We’re a crew of curious thinkers and possibility shapers.

Jeslyn Tan
CEo

Joanne Fang
Head of curiosity

Brenda Wu
Head of possibilities

Shaheen Begum
curiosity maker

Nurina
possibilities maker
Cassidy Tan
Curiosity Designer
Let’s Connect Differently
Ready for the magic?
