Connect Differently

We bring you bold possibilities — you get the magic.
At Ideation Studio, we’re fired up by ideas that invite curiosity, and strategies that deliver measurable brand impact. We’ll co-create solutions for you to better engage with your brand community, layering creative, data capture, and commercial execution so your campaign not only delights, it is award-winning.
From phygital gamification and events, to marketing solutions and bold advertising, let us help your brand connect differently today. 

Unlocking new opportunities & revenue

In our highly-connected phygital world, Ideation Studio thinks boldly and implements swiftly for brands drawing out the best outcomes, and tapping on our dynamic network of partners.

As a boutique business consultancy, we bring agility to brands seeking new opportunities and revenue streams, delivering support from strategy through to implementation and sales.


Ideation Studio is always on the lookout for new engagement platforms and breakthrough formats that deliver real impact. 

We ideate end-to-end, data-driven solutions across all media channels—from tried-and-tested formats to emerging platforms—to help brands connect differently. Our expertise includes OOH advertising, retail media and retail Out Of Home (rOOH), new media, marketing strategy, and creative execution.

Spotlight

International Women’s Day 2025

International Women’s Festival

We produce experiences that inspire participation and purpose. The International Women’s Festival (IWFest) marked our debut as Festival Producer — blending creativity, partnerships, and storytelling to uplift communities. The festival brought together brands, creators, and changemakers in a shared celebration of empowerment, collaboration, and the drive to Accelerate Action.

Fairprice

Store of Tomorrow

We partnered with FairPrice to bring to life its first-ever Omni Store at FairPrice Finest, Punggol Digital District (PDD) — a digital-first retail concept built around the Digital “Endless Aisle” ShopBeyond experience to deliver a seamless hybrid journey that integrates online and in-store shopping. Ideation Studio shaped the spatial design and customer flow to showcase connected living, featuring smart home solutions, lifestyle tech, and mobile devices. In collaboration with Singtel as presenting partner, we co-curated a space where technology and lifestyle converge.

Our Partners

Our Team

We’re a crew of curious thinkers and possibility shapers.

Jeslyn Tan

CEo

Joanne Fang

Head of curiosity

Brenda Wu

Head of possibilities

Shaheen Begum

curiosity maker

Nurina

possibilities maker

Cassidy Tan

Curiosity Designer

Let’s Connect Differently

Ready for the magic?